About

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Peter here, I’m a resourceful, diligent and proactive technical writer from East Africa. I am greatly interested in technology, especially the way it empowers people and businesses. Technology creates a level playing field and almost always lowers operational costs.

At the moment, Search Engines, Social Media, and Email, are three leading Technology platforms that no business should ignore. And as a well-trained inbound and outbound marketing technical writer, that’s where I come in.

I am not blind to the fact that those who fail to embrace technology trends rarely recover from the resulting losses. Classic examples of businesses that failed to adapt to new technologies on time, and ended up paying dearly include Kodak, Nokia, and HTC.

Kodak failed to embrace digital photography, and lost the opportunity to companies such as Nikon and GoPro. Nokia took so long to realize that “a computer in a phone” was the next “hot thing.” The actions of those two companies are in sharp contrast to Apple Computers, Inc. and Amazon.

Apple Inc. and HTC were among the first phone companies to adopt the Smartphone technology. Apple Inc used it to re-enter the personal computing niche successfully. That ultimately made it the one of the most valuable companies in the world, valued at $309 billion as of June 2019.

However, unlike Apple, HTC failed to take advantage of the power of marketing to reach out to consumers. Therefore, it’s not surprising that despite being pioneers in the smartphone phone industry, we don’t hear much about HTC smartphones anymore.

Amazon, was one of the first retail businesses to leverage on theĀ  connectivity of the Internet to reach out to customers. As of June 2019, it is the most valued company at $315.5 billion.

I therefore believe that one of the best ways to drive a business to new heights is taking full advantage of the three Internet technologies I mentioned above, as marketing platforms.

Let me use my technical writing skills to create premium content for you. You will then use it to actively and passively connect with your customers online.

Premium content can work for you day and night, to convert your readers to leads, and leads to sales, even when you are asleep.

If you are ready to get started, please go to my “hire me page,” and choose the services you need.