About

Peter Achachi Black and White

Peter here, I’m a resourceful, diligent and proactive technical writer from East Africa. I am greatly interested in technology, especially the way it empowers people and businesses. Technology creates a level playing field and almost always lowers operational costs.

However, I am not blind to the fact that those who fail to embrace it rarely recover from the resulting losses. Classic examples of businesses that failed to adapt to new technologies on time, and ended up paying dearly include Kodak and Nokia.

Kodak failed to embrace digital photography, and lost the opportunity to companies such as Nikon and GoPro. Nokia took so long to realize that “a computer in a phone” was the next “hot thing.” The actions of those two companies are in sharp contrast to Apple Computers, Inc. and Amazon.

Apple Inc. was the first to adopt the Smartphone technology, which allowed it to add the mobile phone niche to the personal computing niche that Microsoft was already dominating. That ultimately made it the one of the most valuable companies in the world, valued at $309 billion as of June 2019.

Amazon, was one of the first retail businesses to leverage on theĀ  connectivity of the Internet to reach out to customers. As of June 2019, it is the most valued company at $315.5 billion.

I therefore believe that one of the best ways to drive a business to new heights is taking full advantage of the Internet as a marketing platform.

Let me use my technical writing skills to create premium content for you. You will then use it to actively and passively connect with your customers online.

Premium content can work for you day and night, converting readers/viewers to leads, and leads to sales, even when you are asleep.

If you are ready to get started, please go to my “hire me page,” and choose the services you need.